How Quentosity’s SEO & Google Ads Strategies Transformed Turbosawmill

Increase in conversions

Increase in website traffic

Increase in user engagement

First place Google keyword ranking for multiple target keywords

Increase in keyword positions

Ranking position change
in Google

Industry

Forestry / Manufacturing / Logistics / E-commerce

Capabilities

Website Rebuild / SEO / Google Ads /  Video Production

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Our Solution

Achieving stunning Google Ads results and taking a client to the top of Google’s rankings are key parts of what drives our work for clients. For some agencies, that would be enough. But not for us, as you’ll read below in this case study.

The Background

Turbosawmill was established in 2007 by Jake Peterson and his father. This dynamic duo of father and son created a ground breaking inverted ‘T’ frame design, which encapsulated top-of-the line swing-blade efficiency. Leading the industry with their revolutionary designs, Turbosawmill set a new benchmark for sawmill capabilities.

This NewZealand-based market leader began to evolve and grow, winning numerous design awards and holding several world wide patents. Seeking to expand its global presence, particularly in the USA, Turbosawmill aimed to enhance its digital strategies.

The Challenge

In establishing a strong digital presence to penetrate a new market, Turbosawmill recognised the need to create a significant digital footprint in order to maximise their strategy and also rebuild their website. This new website needed to be a resource-rich platform, designed to support the sales team effectively while also nurturing product enquiries.

With their eyes set on the global horizon, Turbosawmill partnered with several SEO companies. Unfortunately, these collaborations failed to yield the anticipated results that Turbosawmill sought. It was then that Turbosawmill decided to partner with The Quentosity Group and realign their digital strategy to achieve an impactful online presence.

Our Strategy

Undertake a full website rebuild to optimise for Google search, product enquiries and serve as a comprehensive resource for the sales team.

Continuous development of Google Ads and SEO services to penetrate new and untapped markets, focusing on international growth. The growth in Google rankings have increased the daily leads by a factor of 12-18 on average. That’s over 1,200% increase.

Social media market now generates in excess of 200 leads per week in US, EU, AU, and NZ.

Sales funnel at any given time has millions of dollars’ worth of customer opportunities being nurtured.

Establish a lasting partnership for ongoing digital and non-digital work, including video production, to support Turbosawmill’s expansion goals.

Grow video content to provide on-going resources to the sales team and more importantly drive interest of the product to sales through bespoke online conversion techniques.

A portable sawmill cuts timber into usable lengths of wood.

Our Approach

Tailored Solutions

The Quentosity Group developed a custom digital marketing strategy for Turbosawmill, starting with a comprehensive website rebuild. The new site was designed to enhance the user experience and user interface, whilst improving the product enquiry processes. The redesign has proven to be a valuable resource to both customers and the sales team, perfectly aligning with TurboSawmill’s specific objectives.

Pioneering Innovation

By adopting innovative marketing strategies and continuously challenging conventional tactics, we successfully expanded Turbosawmill’s reach into previously untapped markets. Our forward-thinking approach to Google Ads significantly boosted Turbosawmill’s online visibility and market penetration, particularly in the targeted US states.

Commitment to Business Freedom

Our strong, trust-based partnership with Turbosawmill has allowed us to exceed their expectations consistently. Our commitment to their success has freed Turbosawmill to focus on their core business, knowing their digital marketing is in expert hands. This has fostered ongoing collaboration across various projects, including impactful video production to further Turbosawmill’s international growth.

“We empower businesses with tailor-made, cutting-edge solutions.”

— Quentin van Heerden, Managing Director

Our Results

The website rebuild led to a significant increase in product enquiries, establishing a rock-solid foundation for international expansion.

Continuous Google Ads and targeted SEO efforts have opened new markets, particularly in the USA, driving substantial growth in enquiries and sales.

The successful partnership has expanded beyond initial expectations, with The Quentosity Group now supporting Turbosawmill in both digital and non-digital initiatives, contributing to their global presence.