Transforming the House Sitting Experience

increase in clicks to the website from Google Ads

increase in conversions from Google Ads

increase in website sessions

Industry

House Sitting

Capabilities

Comprehensive SEO services / Website design & development /App development / Email automation / Google Ads campaign /Social media marketing / Animation

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Our Solution

Our digital innovation has positioned The Housesitting Company as an industry leader and substantially increased engagement and conversions.

The Background

Founded in 1998, The Housesitting Company was an innovator in the New Zealand house sitting and pet care industry. Recognising a growing demand for reliable and trustworthy house sitting services, the company established a strong foundation built on trust, quality, and exceptional customer service. With a focus on rigorous sitter vetting and personalised care, The Housesitting Company quickly became a preferred choice for homeowners nationwide.

The Challenge

The Housesitting Company, a pioneer in the industry, sought to enhance its digital platform to better connect homeowners and sitters. Despite a strong market presence, the company faced challenges in optimising user experience, streamlining operations, and leveraging technology to its full potential. Previous attempts to improve the platform had yielded limited success, leaving room for significant enhancement. Recognising the need for a comprehensive digital transformation, The Housesitting Company partnered with The Quentosity Group to create a platform that would redefine the house sitting industry.

Our Strategy

Custom build a website and mobile app with an intuitive interface for better usability.

Enhance user experience through clear navigation and engaging visuals.

Create an advanced matching algorithm for optimal pairings between homeowners and house sitters.

Implement robust security measures to protect user data.

Increase efficiency through automated processes.

Continuous development of Google Ads services to penetrate new and untapped markets.

Our Approach

Tailored Solutions

Recognising the need for a platform that simplified the house sitting process for both homeowners and sitters, we partnered with The Housesitting Company to create a comprehensive digital solution. Our focus was on delivering a seamless user experience through a visually appealing and intuitive website, complemented by a user-friendly mobile app.

We designed the platform to be more than just a booking tool. By incorporating features such as personalised profiles, pet icons, and star ratings, we fostered a sense of community and trust between homeowners and sitters. The integration of advanced search functionalities and secure communication channels further enhanced the overall user experience.

Through meticulous attention to detail, we crafted a platform that not only met the needs of homeowners and sitters but also exceeded expectations. By combining design excellence with technological innovation, we created a truly exceptional user experience.

Pioneering Innovation

With the website and app seamlessly integrated, our focus shifted to increasing The Housesitting Company's market reach. By implementing targeted Google Ads and Meta Ads campaigns, we amplified the brand's visibility and drove qualified traffic to the website. Through precise keyword selection and campaign optimisation, we effectively connected the brand with potential customers, resulting in a substantial increase in sign-ups and revenue.

To streamline operations and enhance user experience, we developed a sophisticated email automation system. This system intelligently matches homeowners and house sitters, sending over 200,000 targeted emails monthly. We significantly improved efficiency by automating this process and allowed The Housesitting Company to focus on building stronger customer relationships.

Commitment to Business Freedom

By managing the digital infrastructure and strategies, we enabled The Housesitting Company to concentrate on its core mission: providing exceptional care for pets and homes. Our comprehensive digital solution, including website development, app creation, ad campaigns, and email automation, streamlined operations and enhanced the customer experience. This strategic partnership allowed The Housesitting Company to focus on building stronger relationships with its customers while we managed the complexities of the digital landscape.

"The Quentosity Group doesn’t just offer a service – it partners with clients to understand their businesses in order to achieve the best business outcome possible.”

— The Housesitting Company

Our Results

Over 200,000 monthly matches between homeowners and house sitters are sent via automated email each month.

Our Google Ads campaigns generated a remarkable 417% increase in website clicks.

Conversions from Google Ads soared by an impressive 208%.

The platform's intuitive design and reliable performance foster high levels of user satisfaction, as seen in Trustpilot reviews.

increase in clicks to the website from Google Ads

increase in conversions from Google Ads

increase in website sessions

Conclusion

Through the combination of strategic planning, innovative design, and advanced technology, we transformed The Housesitting Company's digital presence. Our comprehensive solution, encompassing website development, mobile app creation, email automation, and digital ad campaigns drove significant growth in user engagement, bookings, and overall customer satisfaction. This project serves as a testament to our ability to deliver impactful digital solutions that not only meet but exceed client expectations.