Amplifying Market Reach through Innovation and Commitment

Increase in ranking in first two weeks of SEO campaign

Increase in conversion rate from converting visitors to enquiries

Daily website traffic increase
after one month

Increase in conversions
(phone calls and form submissions)

Increase in contact form submissions from both SEO and Google Ads efforts

CPC dropped by 220% to
less than $0.50 per click

Industry

Sexual Health / Family Planning / E-Commerce / NGO

Capabilities

Digital Consultation & Auditing / SEO / Google Ads /  Marketing material – Product / Brochures and Booklets

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Our Solution

Through a comprehensive SEO audit, The Quentosity Group’s team implemented data-driven strategies to capitalise on opportunities for growth allowing Sexual Wellbeing Aotearoa to increase their market reach and more effectively serve the community.

A woman talks with her provider in the doctor's office.

The Background

Sexual Wellbeing Aotearoa has a rich history, starting from its establishment in 1936 to address syphilis and evolving over the decades to include broader sexual health services. They’ve been pioneers in sexual education, contraception access, and health advocacy, reflecting changes in societal attitudes towards sexuality. Their history is marked by significant milestones, including launching New Zealand’s first sexual health clinic, expanding contraceptive options, and advocating for inclusive and comprehensive sexual education.

The Challenge

Sexual Wellbeing Aotearoa sought The Quentosity Group’s expertise, recognising the importance of meeting their KPIs to ensure funding. The Quentosity Group pinpointed challenges in digital utilisation and the necessity for data-informed decisions. This approach aimed at optimising their strategies for better outreach and sustainability.

Our Strategy

Achieve KPIs critical for funding through strategic data analysis and targeted interventions.

Conduct comprehensive audits to identify and implement data-driven solutions, enhancing service delivery and operational efficiency.

Utilise advanced data analytics to discover and capitalise on opportunities for  growth and enhanced impact, prioritising areas with the most significant potential for positive outcomes.

Enhance the organisation’s online visibility and search rankings related to sexual well-being topics to reach a broader audience.

Our Approach

Tailored Solutions

Understanding Sexual Wellbeing Aotearoa’s distinct history and challenges, we developed specialised digital strategies to support their mission effectively. Our initial focus was on boosting their digital presence for more efficient service delivery. Through thorough analysis, we pinpointed strategies that specifically improve access to sexual health services. Key outcomes of this strategy included increasing phone enquiries and enhancing contraceptive distribution, aligning perfectly with their primary objectives.

Pioneering Innovation

Our commitment to innovation led us to challenge conventional digital strategies and optimisation techniques in our Google Ads campaigns. By integrating advanced data analytics and targeting techniques, we aimed to amplify Sexual Wellbeing Aotearoa’s impact across digital platforms.  This innovative approach allowed us to identify and engage with a broader audience seeking sexual health information, thereby maximising the outreach and efficacy of each digital initiative undertaken.

In the realm of SEO and online visibility, we employed cutting-edge strategies to bolster their presence on topics related to sexual well-being. The goal was not just to attract more visitors but to ensure these individuals found meaningful, actionable information that supported their sexual health journey.

Commitment to Business Freedom

Our dedication to pushing boundaries inspired us to rethink traditional online strategies. We embraced the power of advanced data analysis and targeted approaches to boost Sexual Wellbeing Aotearoa’s presence across the web. This forward-thinking method helped us reach a wider audience interested in sexual health, significantly increasing the impact and reach of our digital efforts.

When it came to improving their search engine presence and online visibility, we used the latest techniques to highlight their authority on sexual well-being topics. Our aim was to do more than just increase visitor numbers; we wanted to ensure that people found valuable, practical information to aid their sexual health. Through this approach, we discovered golden opportunities to make a real difference.

Addressing their challenge head-on, we focused on the key performance indicators (KPIs) that mattered most: increasing phone enquiries and boosting contraception sales. Our strategy was shaped around these priorities, ensuring that every action taken was geared towards achieving these crucial goals.

“We challenge conventional thinking to achieve extraordinary results.”

— Quentin van Heerden, Managing Director

Our Results

Achieve KPIs critical for funding through strategic data analysis and targeted interventions. Conduct comprehensive audits to identify and implement data-driven solutions, enhancing service delivery and operational efficiency.