From Stagnant Traffic to Industry Leader

Increase in sales

Increase in revenue

Increase in organic traffic

Place increase in Google Search Rankings

0st

Place for 75+ competitive keywords

Competitive keywords in top 3 positions

Industry

E-commerce / Commercial Scales / Weighing Solutions

Capabilities

Comprehensive SEO Audit / E-commerce SEO / Targeted Keyword Research / Product Collection Pages

View Website

Our Solution

Our targeted SEO efforts and strategic content development drove qualified traffic and fuelled a massive sales increase.

The Background

Meltrons, a trusted name in New Zealand for commercial weighing solutions, boasts over 30 years of industry experience. Their commitment to quality, affordability, and customer satisfaction has cemented their position as a trusted partner for businesses nationwide and beyond. This dedication is further reflected by their multi-finalist status in Westpac's Business Excellence Awards for Excellence in International Trade.

The Challenge

Despite respectable search rankings, Meltrons recognised the need to improve the quality of traffic reaching their website. While visitors were finding their site, they weren't converting into qualified enquiries, leads, or sales. This lack of conversion presented a significant challenge for Meltrons. They approached The Quentosity Group seeking to bridge the gap between website traffic and tangible business results.

Our Objectives

Leverage a comprehensive SEO audit to determine key areas of improvement.

Undertake targeted keyword research to identify industrial and commercial versions of the site’s existing target terms.

Create new product collection pages that expand and enrich the website's content and target a broader spectrum of keywords.

Increase website traffic, while ensuring a higher percentage of qualified visitors.

Implement strategies to revitalise stagnant search engine rankings, solidifying Meltrons’ online position within the commercial weighing industry.

Our Approach

Tailored Solutions

A comprehensive SEO audit revealed a critical gap in Meltrons' online strategy. While their website was technically optimised, it focused on consumer-grade keywords. This led them to compete unnecessarily with mainstream brands like The Warehouse who weren't their true competitors, which meant their website wasn't attracting the most relevant audience.

Pioneering Innovation

Recognising the key role of website optimisation, we prioritised this area. Through in-depth research on Meltrons' product range and ideal customers, we identified a more targeted and niche list of keywords highly relevant to their commercial market. By re-optimising the website and its content to attract this audience, we ensured their website reached the right eyes – potential business customers, not everyday consumers. This shift resulted in a significant 49% increase in average time spent on the site, indicating a more engaged user base.

Next, we focused on expanding and improving Meltrons' collection pages, which are crucial for any e-commerce site. By creating new collection pages, we could directly address the concerns and needs of Meltrons' ideal audience and showcase solutions to their specific problems.

Commitment to Business Freedom

Our commitment to Meltrons’ digital marketing strategy empowered them to prioritise their core business operations while our team shouldered the responsibility of driving qualified leads and increasing sales growth. This collaborative approach leveraged our expertise in SEO and targeted content creation to attract Meltrons' ideal customer base. The resulting increase in website traffic, enriched by a focus on meaningful engagement, empowered Meltrons to solidify their position within the commercial weighing industry and unlock new avenues for growth.

“We empower leading companies to unlock their full potential in the digital landscape and bridge the gap between traffic and results.”

— Quentin van Heerden, Managing Director

Our Results

Sales increased by an impressive 2,075%, directly attributable to our strategic SEO efforts.

Organic search revenue soared by 1,837%, showcasing the effectiveness of our targeted keyword approach.

Google Search Rankings experienced a dramatic increase of over 7,150 positions, propelling Meltrons towards the top of search results pages.

We secured the coveted 1st place ranking for over 75 highly competitive keywords, outperforming industry leaders.

Over 100 additional competitive keywords landed Meltrons within the top 3 search positions, significantly increasing their website visibility.

Organic traffic surged by a remarkable 2,304%, signifying a dramatic influx of highly qualified leads.