Digital Marketing Campaign Drives Sales and Conversions

revenue increase through Google & Meta Ads campaigns

Impressions increase

purchase conversion increase

+0%

ROI on Meta Ad spend

+0%

ROI on Google Ad spend

drop in CPC to less than $0.14 per click

Industry

E-commerce / Hunting Gear / Outdoor Gear

Capabilities

Google Ads Management / Meta Ads Campaigns / GA4 + Shopify Tracking

View Website

Our Solution

Through targeted Google Ads and Meta Ads campaigns, we achieved significant traffic growth and propelled sales to new heights.

A man wearing Game Gear attire leads a horse through an NZ forest.

The Background

Joel Dickson founded Game Gear in 2007 out of his family’s passion for the outdoors and hunting. Game Gear is a New Zealand family-owned and operated business that designs and manufactures its in-house brand of hunting and outdoor gear. Their genuine love of the outdoors is evident in their commitment to quality outdoor products with unbeatable pricing.

The Challenge

Game Gear aspired to solidify its position as the preferred choice for outdoor enthusiasts. However, their digital presence lacked the necessary prominence to achieve this goal. Despite partnering with previous marketing agencies, measurable results remained subpar. Recognising the need for a strategic shift, Game Gear entrusted The Quentosity Group with the task of amplifying its online presence and driving significant sales growth.

Our Objectives

Undertake a comprehensive website audit to determine key areas of improvement.

Enhance online visibility and organic search rankings for Game Gear’s hunting and outdoor equipment.

Continuous development of Google Ads and Meta Ads services to penetrate new and untapped markets.

A man wearing Game Gear attire drinks a coffee outside a hunting hut in New Zealand.

Our Approach

Tailored Solutions

A comprehensive digital audit enabled us to pinpoint the specific areas hindering Game Gear's online visibility. Equipped with this knowledge, we formulated a data-driven strategy to amplify Game Gear’s digital presence to connect them with a wider audience seeking their exceptional range of outdoor gear.

Google Ads & Landing Pages

Our data-driven approach centred on the implementation of strategic Google Ads campaigns. Precise keyword selection directed Game Gear's brand message to its ideal audience. This resulted in a significant enhancement of the brand's online visibility, driving a surge in qualified website traffic and ultimately, a substantial increase in revenue.

Commitment to Business Freedom

Our commitment to Game Gear's digital marketing strategy provided them with the freedom to concentrate on their core business functions. Meanwhile, our team managed the responsibility of driving qualified leads and propelling sales growth. This collaborative approach fostered a successful partnership that empowered Game Gear to achieve its strategic objectives.

“We accelerate business growth through strategic digital solutions and a culture of forward-thinking innovation.”

— Quentin van Heerden, Managing Director

Our Results

Strategic keyword research allowed us to target keywords previously overlooked.

Targeted Google Ads and Meta Ads campaigns led to significant increases in organic traffic and sales.

Strategic bidding resulted in an average CPC that was 70% below the industry standard of $2.00 per click.

Our optimised Google Ads campaign delivered $30k in revenue from a spend of only $900.

A strategic Meta Ad spend of $1000 yielded a revenue of over $36K.

Our transparent reporting empowered Game Gear to make informed decisions based on campaign performance.