International Hotel Outranks Aggregate Booking Sites

Place increase in Google rankings

Increase in revenue

0st

For accommodation and event terms

Industry

Hotel and Accommodation / Hospitality / Travel

Capabilities

Comprehensive SEO audit / Industry specific SEO services / Targeted keyword research / Website content

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Our Solution

By crafting a tailored SEO approach, we propelled Hotel Grand Chancellor to the top of search results, maximising direct bookings and revenue.

The Background

Renowned for its exceptional accommodation and world-class service, Hotel Grand Chancellor stands as a leading hospitality brand across Australia and New Zealand. With prime locations in Adelaide, Melbourne, Hobart, Auckland, and Wellington, the hotel caters to both business and leisure travellers seeking comfort and sophistication.

The Challenge

Despite a well-deserved reputation for exceptional hospitality, Hotel Grand Chancellor faced a significant challenge in the fiercely competitive online landscape. Their nine regional websites, while representing stunning locations across Australia and New Zealand, weren't translating positive guest reviews into increased search rankings, traffic, or bookings.

This challenge mirrored a common hurdle within the accommodation industry. Hotel Grand Chancellor wasn't just vying for attention against other established hotels, but also against powerful aggregate booking sites. These established platforms consistently secured high search rankings and took a significant cut from bookings made through their services.

Further complicating the situation, Hotel Grand Chancellor's multi-regional presence demanded a nuanced approach to SEO. Optimising each website for local visibility while maintaining a cohesive brand identity across all locations presented a strategic hurdle.

Our Objectives

Achieve first-page rankings for high-value keywords.

Increase brand awareness and recognition and outrank their closest competitors.

Capture a larger share of bookings by outranking online booking platforms like Booking.com and Tripadvisor, maximising profit margins.

Conduct specialised keyword research to identify the most profitable terms as well as long-tail terms that were less competitive but just as lucrative.

SEO services tailored to the hotel industry ensured the site was effectively targeting high-value terms.

Content marketing and creation including new pages for nearby events, things to do, and places to see.

Our Approach

Tailored Solutions

Our partnership with Hotel Grand Chancellor centred on a singular objective of propelling their brand to the forefront of the highly competitive online hospitality landscape. Their goal was to secure coveted first-page rankings across all nine regional websites, surpassing competitors and driving a substantial increase in direct bookings.

However, achieving this goal within such a competitive market demanded a sophisticated approach. Traditional link-building tactics, effective in less competitive industries, wouldn't suffice. The sheer number of regional websites presented an additional challenge – progress in one location couldn't come at the expense of another.

Pioneering Innovation

Hotel Grand Chancellor required a strategy and an approach that was scalable across its nine separate sites. By auditing, optimising, and then promoting the site via various forms of large-scale outreach we were able to consistently build links month-on-month and improve the site’s rankings, traffic, and bookings.

By combining this with new content and pages that targeted less searched, but still relevant, long-tail accommodation terms, we were able to provide Hotel Grand Chancellor with quick wins that would see it outrank Booking.com, Tripadvisor, and event hosts for accommodation terms nationally and internationally.

Commitment to Business Freedom

Our commitment to Hotel Grand Chancellor's business freedom empowered them to prioritise their core strengths, delivering exceptional guest experiences and managing daily operations. Our team implemented a strategic SEO approach, coupled with targeted content creation, to attract Hotel Grand Chancellor's ideal guests directly. As a result, Hotel Grand Chancellor witnessed a dramatic surge in direct bookings, solidifying their position as a hospitality leader across Australia and New Zealand, and unlocking new avenues for growth within the competitive online travel landscape.

“Our data-driven SEO strategy combined with targeted content marketing enabled Hotel Grand Chancellor to secure first-page rankings and maximise direct bookings.”

— Quentin van Heerden, Managing Director

Our Results

Google rankings increased dramatically by more than 3,600 positions across all regions, placing Hotel Grand Chancellor at the forefront of search results.

Online booking revenue surged by 93%, maximising profit margins through direct bookings.

Hotel Grand Chancellor consistently outranks Booking.com and Tripadvisor for key search terms.

Strategic keyword targeting secured them top rankings for event and location terms, both nationally and internationally.

Place increase in Google rankings

Increase in revenue

0st

For accommodation and event terms

Conclusion

The Quentosity Group's strategic approach transformed Hotel Grand Chancellor's online presence. By tackling the unique challenges of the hospitality industry, we empowered them to achieve search engine dominance, elevate their brand, and significantly increase direct bookings. This exemplifies the power of a data-driven SEO strategy combined with targeted content creation and link building, ultimately leading to substantial revenue growth for Hotel Grand Chancellor.