Sweetening the Deal with E-commerce

Increase in website traffic

Increase in revenue since
the launch of new
Google Ads campaigns

ROI from $3K ad spend

Industry

E-commerce / Food Industry / Confectionary Retail

Capabilities

E-commerce Website Rebuild / UX/UI Optimisation / Digital Marketing Automation / Google Ads / SEO

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Our Solution

We implemented cutting-edge digital marketing automation to drive transformative growth, increasing revenue streams and establishing market dominance.

Flowers made out of confectionery sweets.

The Background

International Sweets understood that one of the most missed comforts among expatriates and global travellers is the taste of home. Recognising this need, International Sweets has been bringing global treats to local markets for several years. By offering a variety of tasty delights from around the world expatriates and global travelers can find the comforting taste of home, wherever they may be.

With their wide selection of goods, their greatest aim was to expand their online presence and sales by building an enhanced e-commerce platform.

The Challenge

The emerging confectionary retailer had its sights set on expanding their online presence as well as their sales through an enhanced e-commerce platform. Faced with lacklustre results from previous agencies, International Sweets partnered with The Quentosity Group to revamp its digital strategy and website, seeking a significant boost in sales and market presence in New Zealand.

Our Strategy

Dramatically increase ongoing sales through a customer-focused e-commerce website optimised for UX (User Experience) and UI (User Interface).

Develop multiple income streams and establish a full logistic chain for order fulfillment.

Implement leading digital marketing automation campaigns to nurture sales opportunities and secure repeat orders.

Develop a marketing plan through digital techniques to build multiple revenue streams to the business.

Our Approach

Tailored Solutions

We developed a bespoke e-commerce strategy for International Sweets, focusing on a complete website rebuild. The new platform was designed with an emphasis on UX/UI, creating an intuitive and visually appealing shopping experience that perfectly aligns with the brand’s identity and customer expectations.

Pioneering Innovation

Our innovative approach extended beyond the website to the implementation of cutting-edge digital marketing automation. By continuously challenging the status quo, we unlocked new sales opportunities and crafted campaigns that ensured customer engagement and repeat business, driving transformative growth.

Commitment to Business Freedom

Through a strong, trust-based partnership, we dedicated ourselves to International Sweets’ success, providing the freedom for them to focus on business expansion. Our comprehensive digital strategy not only met but exceeded expectations, fostering ongoing collaboration across various projects.

“Our advanced digital marketing tactics have driven repeat orders and increased sales.”

— Quentin van Heerden, Managing Director

Our Results

Sales growth exceeded 200%, attributed to the enhanced e-commerce platform and optimised UX/UI design, leading to a quadrupled conversion rate.

The establishment of a full logistic chain and physical premises for International Sweets, facilitated by the increased revenue streams.

Continuous digital marketing automation campaigns have nurtured opportunities for sales, driving weekly and monthly repeat orders.

A comprehensive Google Ads strategy and a thorough SEO audit and implementation have yielded an even greater ROI, establishing market dominance for International Sweets.

Success and ongoing results have secured large contracts with major NZ food companies for International Sweets, further solidifying their market presence.

Increase in website traffic

Increase in revenue since
the launch of new
Google Ads campaigns

ROI from $3K ad spend

Conclusion

The Quentosity Group’s tailored solutions, pioneering innovation, and commitment to business freedom have propelled International Sweets to unprecedented e-commerce success. Our strategic overhaul of the website, coupled with advanced digital marketing tactics, has not only revitalised International Sweets’ online sales but also enabled physical expansion and logistic capabilities.