Achieving Excellence through Strategic Digital Transformation

Website traffic increase
in first two months

Ranking increase
in just three months

Number one on Google
for 10+ keywords

Increase sales revenue by 350% in a single quarter

Increase in impression share by 50% and moved from Position 5 to Position 2

CPC dropped by 200% to
less than $0.50 per click

Industry

E-commerce / Retail Sales / Golf Services

Capabilities

Digital Consultation and Auditing / E-commerce Website Build – Catalogue and website sales tool / SEO / Google Ads

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Our Solution

Our e-commerce website rebuild and targeted SEO efforts and Google Ads campaigns resulted in an impressive increase in website traffic and sales, solidifying their position as the go-to source for golf enthusiasts.

Golf 360's mini putt range next to the store building.

The Background

Golf 360, led by Scott Pickett, centers around providing an excellent golfing experience both online and in-store. The business, rooted in Scott's extensive golfing background and passion for the sport, aims to offer top-notch customer service. Located near Omanu Golf Club in Tauranga, Golf 360 reflects Scott's commitment to enhancing golfers’ experiences through quality products and services.

The Challenge

Golf 360 aimed to position itself as the top choice for golfing needs in New Zealand, leveraging Scott's passion for the sport. Despite a strong commitment to quality service and products, the store struggled to achieve its goal. The journey towards becoming the number one golf shop was challenged with unexpected difficulties and misaligned strategies. The digital revolution and rise of online shopping platforms had transformed how customers accessed golfing goods and services, a shift that Golf 360 was slow to acknowledge and adapt to. This realisation prompted a critical reassessment of Golf 360’s operations, underscoring a pivotal shift toward integrating digital solutions to enhance its market presence and customer engagement.

Our Objectives

Implement Data-Driven Solutions for Enhanced Efficiency: Conduct thorough audits to unearth inefficiencies within existing operations and customer service delivery. The e-commerce website rebuild served as a pivotal data-driven solution, enhancing operational efficiency and service quality.

Boost Online Presence in Key Areas: Significantly enhance Golf 360’s online visibility and organic search rankings for core golfing services and products.

Drive Customer Engagement via Digital Marketing: Increase customer enquiries and engagement by executing focused digital marketing campaigns.

Revamp the Online User Experience: Overhaul the Golf 360 website to improve the user experience, ensuring it accurately reflects the company’s commitment to high-quality service and products.

Our Approach

Tailored Solutions

Recognising Golf 360’s unique position in the market and the challenges it faced in establishing itself as the premier golfing destination, we tailored digital strategies specifically for their needs. A comprehensive digital audit laid the foundation for this transformation, pinpointing precise areas for enhancement. Our strategy focused on amplifying Golf 360’s online presence to improve access to its high-quality golfing products and services. This targeted approach led to a significant increase in online sales and enquiries, directly supporting Golf 360’s goal to become the go-to source for golf enthusiasts.

Pioneering Innovation

Our dedication to innovative solutions drove us to transcend traditional digital marketing boundaries in our campaigns for Golf 360. Leveraging sophisticated data analytics and targeting, we aimed to significantly enhance Golf 360’s digital footprint. This endeavor not only increased the visibility of Golf 360’s online store but also connected more golfers with the equipment and advice they need to improve their game. By using fresh tactics for SEO and Google Ads, we identified new opportunities to engage a wider audience, substantially increasing website traffic and sales revenue.

Commitment to Business Freedom

In our quest to redefine digital excellence for Golf 360, we embraced cutting-edge data analysis and strategic targeting to expand its online influence. This commitment to innovative thinking was pivotal in broadening Golf 360’s reach to a global audience of golf enthusiasts. Our advanced techniques in search engine optimisation and online advertising underscored Golf 360’s expertise and authority in the golfing world. By not only prioritising an increase in website traffic, but in truly focusing on meaningful engagement, we unlocked new avenues for growth and customer connection, culminating in a remarkable upsurge in sales and market positioning.

“We create thriving businesses through strategic digital strategies and a commitment to innovative thinking.”

— Quentin van Heerden, Managing Director

Our Results

The use of Google Ads led to a 350% increase in a single quarter, indicating a substantial boost in customer engagement.

Through targeted SEO efforts, Golf 360 achieved a 998% increase in ranking and secured the number one spot on Google for over 10 keywords.

Strategic bidding and optimisations resulted in a 200% reduction in Cost Per Click (CPC), effectively driving CPC below $0.50 per click, significantly enhancing cost-efficiency and maximising advertising ROI.

The new e-commerce platform not only facilitated catalogue and website sales but also contributed to a 40% increase in website traffic within the first two months.