Transforming Digital Presence to Drive Enquiries and Growth

Increase in website traffic

Increase in user engagement

Increase in conversions
since the launch of
the new landing pages

Multiple first place Google keyword rankings via targeted SEO efforts

Increase in local keyword positions

Ranking position change in Google

Industry

Construction / Renovation Services

Capabilities

Website Rebuild / Landing Page / SEO / Google Ads /  Ongoing Design and Nondigital Related Work

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Our Solution

Through the combination of a comprehensive website rebuild and innovative SEO strategies, we increased customer enquiries and engagement establishing AR Plus as an industry leader.

An AR Plus trailer is parked next to a building contained in protective wrap.

The Background

Asbestos Removal and Ceiling Restoration Specialists, better known as AR Plus, has been the leading New Zealand asbestos removal company for the last 25 years. Jarrod McKeown founded AR Plus in 1995 to service the Bay of Plenty and the greater Waikato area. Through Jarrod, AR Plus has been paving the way to becoming the leader in their industry. They have demonstrated that they can provide exceptional quality services at affordable prices to their customers.

The Challenge

With the high level of success through Jarrod, AR Plus wanted to enhance their digital presence to increase customer enquiries and solidify their market position. Although AR Plus was offering top-notch services, they were not fully leveraging online channels to reach all their potential customers.

Our Objectives

Increase customer enquiries through targeted digital campaigns.

Enhance online visibility and organic search rankings for key services.

Rebuild the AR Plus website to improve user experience and reflect the company’s high-quality service offerings.

A man in protective gear sprays the roof of a house.

Our Approach

Tailored Solutions

Understanding AR Plus’s unique needs, we developed a bespoke digital marketing strategy. Initially, we focused on creating a high-converting landing page and launching a targeted Google Ads campaign to quickly generate leads for their core services.

Pioneering Innovation

We challenged conventional digital strategies by integrating advanced targeting and optimisation techniques in our Google Ads campaigns. This innovative approach allowed us to reach highly relevant audiences actively seeking asbestos removal, house painting and plastering services, thereby maximising the impact of every ad dollar spent.

Website Rebuild and SEO

With the landing page and Google Ads campaign successfully driving initial enquiries, we embarked on a comprehensive rebuild of the AR Plus website. The new site was designed to be visually appealing, highly functional, and optimised for conversions, ensuring visitors could easily find information and request services. Concurrently, we implemented an SEO strategy focused on driving organic enquiries. By optimising content, improving site structure, and building quality backlinks, we significantly enhanced AR Plus’s visibility for key search terms related to their services.

Commitment to Business Freedom

Throughout the project, we maintained a close partnership with AR Plus, regularly communicating progress and adjusting strategies as needed. Our commitment to their success ensured that the digital marketing efforts not only met but exceeded AR Plus’s expectations, providing them the freedom to focus on delivering exceptional service while their online presence worked to bring in new business.

“I can’t recommend Quentosity enough if you want to improve your business.”

— Jarrod McKeown, Managing Director

Our Results

A significant increase in customer enquiries was observed immediately following the launch of the landing page and Google Ads campaign.

Post-website rebuilds and SEO implementation, AR Plus experienced a marked improvement in organic search rankings for targeted keywords, leading to a steady influx of organic enquiries.

The enhanced digital presence and improved user experience on the website led to higher engagement rates and longer visit durations, contributing to an increased conversion rate.

Regional level domination of industry service and industry leader in several regions. Preferred supplier.