Elevating Digital Presence for Greater Community Impact

Increase in new users

Increase in engaged sessions

Increase in donation form link clicks

Industry

Non-Profit Organisations

Capabilities

Meta Ads Campaigns / Google Ads / Ongoing Digital Strategy

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Our Solution

Our strategic approach to Google Ads and Meta Ads substantially increased engagement and support for HELP Auckland’s initiatives enabling them to have a meaningful impact in their community.

A woman reaches down to help a young woman up a ladder.

The Background

For over four decades, HELP Auckland has dedicated itself to providing specialised support services for victims of sexual abuse in Tamaki Makaura Auckland. Committed to the belief that sexual abuse has no place in society, HELP Auckland assists children, young people, and adults to heal from the effects of abuse and advocates for the rights of survivors. The organisation also challenges social conditions that support abuse, striving to make society safer for everyone.

HELP Auckland is conscious of the needs of Aotearoa, New Zealand's diverse cultural community. The organisation caters to its clients through a diverse staff, ongoing training and 24/7 consultation, and connections with culture-specific services.

The Challenge

HELP Auckland faced several challenges with their digital provider, whose lack of engagement and innovation failed to meet the charity’s evolving needs. The cost outweighed the results, prompting them to seek a reliable partner who could truly understand their mission and scale with their vision. Ultimately, HELP Auckland aimed to reach a broader audience, maximise their impact, and secure long-term financial stability through enhanced digital strategies.

Our Strategy

Implement continuous Meta Ads and Googe Ads strategies to reach new audiences, generate engagement and increase donor revenue generation.

Establish a long-term partnership for ongoing digital strategy and innovation.

Showcase their community impact effectively through data-driven and innovative digital strategies.

Our Approach

Tailored Solutions

Recognising HELP Auckland's unique challenges and goals, The Quentosity Group developed a customised digital marketing strategy. This included strategic Meta Ads with video campaigns and targeted Google Ads to enhance visibility, boost user engagement, increase donations, and amplify community impact.

Pioneering Innovation

We redefined their digital strategy by employing innovative tactics in our Meta Ads and Googe Ads campaigns. Our approach focused on targeting previously untapped audiences, utilising cutting-edge technologies and data analysis to ensure that HELP Auckland's message reached a broader, more relevant audience.

Commitment to Business Freedom

Throughout our partnership, we maintained a strong, trust-based relationship with HELP Auckland, ensuring our digital marketing efforts aligned closely with their mission. Our dedication to their success allowed HELP Auckland the freedom to focus on their core operations while we managed their digital growth strategies.

“Our innovative, data-driven digital strategies have significantly increased engagement and donation form link clicks.”

— Quentin van Heerden, Managing Director

Our Results

Continuous Google Ads campaigns have penetrated new markets, resulting in a 45% increase in new users.

Engaged sessions increased by 35% because of the digital campaigns, demonstrating a significant improvement in user interaction and interest in HELP Auckland's online resources and services.

200% increase in donation form link clicks, driving more support for their cause.

30% increase in website visits from Google Ads, enhancing visibility and engagement.

Increase in new users

Increase in engaged sessions

Increase in donation form link clicks

Conclusion

The Quentosity Group's customised solutions, pioneering innovations, and commitment to excellence have transformed HELP Auckland's digital presence. Our strategic approach to continuous marketing efforts has met and often surpassed HELP Auckland's expectations, fostering a robust and ongoing partnership and driving meaningful community impact.